GIORIK is gearing up to take part in iMEAT, Italy’s only event dedicated exclusively to butcher’s shops and delicatessens. The Italian company has devised a variety of solutions geared towards making the work of today’s butchers simpler and more efficient. More than ever before, shoppers are turning to their trusted butchers to buy meals which are ready-prepared and cooked. This is not just the case in traditional delis or bracerie (Italian stores that specialise in selling grilled meat), but in all activities involved in the sale of meat, such as meat counters in supermarkets, mass retailers and minimarkets or delicatessens in general. And it is here that GIORIK’s innovative equipment, perfect for cooking all types of meat, is making the work of all the sector’s up-and-coming professionals that much easier. Italy’s meat sector generates economic value totalling over 30 billion Euro a year, with meat supply chains accounting for around 15% of the entire economic result of the Italian food industry.
