First founded in 1948, the NAFEM trade fair (North American Association of Food Equipment Manufactures) still remains one of the main Ho.Re.Ca events held in the USA. For this edition, over 20,000 visitors are expected, chief amongst which are American buyers and brokers looking to get a closer look at the latest trends in equipment and supplies for the catering trade. As in past years, Giorik will again be attending the event alongside BKI STANDEX (BOOTH 2831), the Salem (New Hampshire) giant, which continues to maintain its firm hold on the leadership of the American Food Service Equipment market. For the Italian firm, it looks set to be a strategic trip to the other side of the pond, and one which will act as a catalyst for new business and increase its already-flourishing portfolio of American clients.
Tradition dictates that an international music star performs at the NAFEM gala evening. This year will see rock star Sheryl Crow entertaining guests. The winner of 9 GRAMMY AWARDS, she has notched up album sales in excess of 35 million.
