Our marketing strategy aims to increase relations with operators and forge profitable business relationships, by boosting classic communication tools, such as product catalogues in various languages, a newsletter service with technical and commercial information, and a website with enhanced customer service features.
Our preferred communication method, however, is direct contact through dedicated business-to-business events and operations, which aim to clearly and comprehensively convey all of Giorik’s innovation. Cooking demonstrations at trade fairs and during technical and sales meetings for training on products for customers and qualified dealers, make the quality of the product offered quick and easy to assess.
Giorik exports its equipment to over 40 countries and promotes its products through distributors, dealers and consultants.
400 reference points in Italy and our sales force constantly communicate with all customers and ensure a dynamic and comprehensive information service before and after the sale.
Research & Development
Our strategy is centred firstly on improving the product and consequently on boosting the research and development sector and strengthening the technical department.
Both during the study phase and development of the machines, the design component is supported step by step by empirical tests that immediately test the validity of the solutions adopted. A laboratory equipped with sophisticated instruments and advanced technology allows intensive use of the machines which are constantly checked for efficiency, performance and safety parameters, so that any malfunctions can be corrected immediately.
Both during the study phase and development of the machines, the design component is supported step by step by empirical tests that immediately test the validity of the solutions adopted. A laboratory equipped with sophisticated instruments and advanced technology allows intensive use of the machines which are constantly checked for efficiency, performance and safety parameters, so that any malfunctions can be corrected immediately.
Marketing & Training
Designers
We provide product information and installation drawings for kitchen consultants and designers, tailored to their needs through dedicated channels. We are one of the first companies to have designed all their own CAD libraries in BIM, which is valid for many standards.
Our staff attend yearly update classes and webinars on the subject of 3D design and BIM.
We are present in all major data and digital content libraries, on American, British, Italian and European platforms. We also supply specific databases to consultants in the requested formats to facilitate their inclusion in their libraries and speed up the flow of data.
Our staff attend yearly update classes and webinars on the subject of 3D design and BIM.
We are present in all major data and digital content libraries, on American, British, Italian and European platforms. We also supply specific databases to consultants in the requested formats to facilitate their inclusion in their libraries and speed up the flow of data.
